The challenge
The buyer wanted a high-quality, price-competitive new product capable of competing with established local brands.
CASE 06 · African buyer · New supermarket product
Developing a competitive formula for a local market
Product development succeeds when quality, formula, target pricing, and local positioning are considered together.
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Linda's action
The customer came to China to develop the plan with LindaLink. Together with the factory, we refined the formula and balanced quality with commercial pricing.
The result
Strong local sales and continuing repeat orders
YOUR PRODUCT · YOUR MARKET